Kids Insights Christmas Roundup

Kids Insights, the UK’s most comprehensive and in-depth market intelligence resource on all things kids, tweens and teens have collated this year’s insights on what kids are asking for and what they are most looking forward to this Christmas.

There is an evident gender divide when it comes to what children are most looking forward to this year with almost 7 in 10 boys reporting that they are most looking forward to ‘getting new presents’, whereas only 4 in 10 girls are reporting this. It has been found that girls are more likely to be looking forward to spending time with their family, with 1 in 4 citing this, in comparison to 1 in 6 boys.

When asked what Christmas presents that would buy their friends this year; makeup (including Rihanna’s new ‘Fenty’ range), L.O.L Surprise Dolls, Hatchimals and JoJo Siwa Bows were all popular with girls, whereas LEGO, Fingerlings and books were common amongst boys.

With just 7 days to go until Christmas, Kids Insights can also reveal the Christmas presents at the top of children’s lists this year.

The Nintendo Switch takes the top spot of boys aged between 4 and 12, closely followed by LEGO, bikes and the Sony Playstation. A games console is also top of the list for teenage boys this year, however it is the new Xbox One X. In addition to this, iPhones, Playstation 4 Virtual Reality, and other video games feature high on the list for teenage boys.

Kids Insights also found that money was top of the Christmas list for teenage girls, followed by makeup, clothes and laptops. Concert tickets are also popular with girls, after Kids Insights found that girls between the age of 4 and 18 are twice as likely to attend live music events than boys.

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