Entries by jonathan

Could Children’s Heavy Use of Tech Begin to Change?

Children and tech companies are becoming more conscious of ‘digital wellbeing’, creating big changes for brands interacting with children on digital platforms. Over the last 12 months, the number of teenage boys who spend over 2 hours per weekday on their mobile has jumped by 42%. But attitudes are beginning to shift towards more controlled […]

Does your environmental strategy appeal to the next generation?

Climate change and the environment now feature in the news on a daily basis and our data shows how important these issues are to families and how they also influence their purchasing decisions. Walkers Crisps – the 5th favourite snack of children –  have announced the launch of a national recycling scheme, claiming it was […]

Is your 2019 advertising strategy going to work?

Is your 2019 advertising strategy going to work? A report by PwC recently estimated that by next year the kids’ digital ad market will reach $1.2bn, with digital media representing approximately 28% of total advertising spend within the kids’ space in 2019. Every day we see evidence that the children’s media landscape is becoming more […]

New Strategic Collaboration with PACT

Leading market intelligence specialists, The Insights People, has launched a strategic new collaboration with TV membership body PACT, to help TV producers grow and strengthen their commissioning prospects.   As well as writing regular features for PACT industry members using on the real-time data from its proprietary Kids Insights and Parents Insight tools, The Insights […]

Will the Next Generation of Fido’s Be Pixu’s?!

Our insights shows that, as pet ownership in the UK continues to decline, children are increasingly looking to the digital world to provide them with the opportunity to own a pet. Urban dwelling is becoming more popular, house sizes are shrinking and renting is becoming more of a mainstay than home ownership. And all of […]

New “Future Forecasts” report calls on brands to wake up to “dramatically shifting” needs of young consumers

Survey of 20,000 UK children reveals a number of predictions and emerging trends for 2018 and 2019, including: Unfiltered opinion and authenticity – not a portrayal of perfection – could win child fans over Despite the controversy, the rise of YouTube influencers may continue unabated Toys and products may become ever-more gender neutral Reading and […]

The Current Trend Waves

The current trend waves Kids Insights, the children’s ecosystem specialists who survey more than 400 different children each week (20,000 children a year), have teamed up with the Children’s Media Conference to explore the current trend waves in the children’s onscreen world. What’s on the up? Kids Insights data continues to show Netflix and YouTube’s […]

The Children’s Media Conference Column by Kids Insights

New Feature: An update from Kids Insights. Dan TDM is now more popular than David Beckham with young boys, but who will the next YouTube superstar be? Kids Insights, the UK’s most comprehensive and dynamic market intelligence resource on all things kids, tweens and teens have teamed up with The Children’s Media Conference to provide […]

John Lewis Top Toys

John Lewis have revealed the top toys for Christmas 2017 With just less than 3 months to go until the big day, John Lewis have revealed the 10 presents they think will be the trending this winter. This year, the focus is very much on STEM toys and robotics, which aim blur the lines between […]