Entries by Mike Thomas

A Sad Day…

Wednesday was a sad day, as we saw one of the biggest businesses in kids retail announce that it’s closing its doors for the final time; the end of Toys “R” Us. One of the biggest sellers of toys to children over the last 20 years has gone into administration, and it should serve as […]

QUIZ: Do You Know Who’s Influencing Your Target Market?

Today on the Kids Insights Blog, we’ve got a quick quiz to test your knowledge of the influencers who carry the most pulling-power with your target market. Do you really know your influencers? Here’s the questions with the answers below, including the data from our Kids Insights Portal to back those answers up… Q1) Which […]

Where’s the Kinder Egg McFlurry in your business?

If you’re spending money on marketing to kids, then you need to know about the Kinder Egg McFlurry. It’s going to make your day… Just last week it came to our attention that the biggest fast food chain in the world are missing an even bigger trick. They’re also missing out on a large chunk […]

The Latest Innovation in Market Insights Industry – FREE REPORT

As we all know, the world is moving faster than ever. With the rise of the internet, mobiles, social media and TV on demand, trends come and go in the blink of an eye. A Marketers Job is Now More Difficult Than Ever We’re in unprecedented times where kids have more access to media, more […]