Wednesday was a sad day, as we saw one of the biggest businesses in kids retail announce that it’s closing its doors for the final time; the end of Toys “R” Us. One of the biggest sellers of toys to children over the last 20 years has gone into administration, and it should serve as […]
Almost a third of all children NEVER read, our latest research for World Book Day reveals New insight from our research finds that almost one third of children (31 per cent) NEVER read and around 80 per cent of all 4-18 year olds spend little or nothing on books Despite the findings, the special report […]
Today on the Kids Insights Blog, we’ve got a quick quiz to test your knowledge of the influencers who carry the most pulling-power with your target market. Do you really know your influencers? Here’s the questions with the answers below, including the data from our Kids Insights Portal to back those answers up… Q1) Which […]
If you’re spending money on marketing to kids, then you need to know about the Kinder Egg McFlurry. It’s going to make your day… Just last week it came to our attention that the biggest fast food chain in the world are missing an even bigger trick. They’re also missing out on a large chunk […]
As we all know, the world is moving faster than ever. With the rise of the internet, mobiles, social media and TV on demand, trends come and go in the blink of an eye. A Marketers Job is Now More Difficult Than Ever We’re in unprecedented times where kids have more access to media, more […]
