Entries by richard

Halloween continues to be the fastest growing retail event in the UK

Research by the UK’s most comprehensive and dynamic market intelligence specialist, Kids Insights, shows Halloween to be a fast-growing market, with the majority of four to six-year-olds due to celebrate it this year. Growing popularity of the seasonal holiday “provides many exciting opportunities for the retail sector” Kids Insights surveys 20,000 young people each year, […]

The Insights People to join forces with the Association of Town and City Management

Market intelligence resource The Insights People is to join forces in a strategic partnership with the Association of Town and City Management to confront the challenges facing today’s high street retailers. The Insights People manage both Parents Insights and Kids Insights, identifying how consumer behaviour is evolving. In an increasingly fragmented world, the importance of […]

As teenage girls get older, they become 78% more likely to stop participating in any sport.

Research by UK market intelligence specialist, Kids Insights, shows vast disparity between boys and girls when it comes to watching and playing sport. Girls become increasingly disengaged as they progress through their teens at a far higher rate than boys. As Manchester United women’s team prepare to play their inaugural match against Liverpool this Sunday, […]

Kids Insights to go global after announcing US launch

Market intelligence specialists The Insights People launches new “Kids Insights America” platform after soaring demand from the US market for access to real-time insight on trends  Incredible first year sees major brands – including BBC, Egmont, Finsbury Foods, Hasbro, Sambro, TOPPS Europe and Turner – sign up to the award-winning service  Manchester-based The Insights People […]

Kids Insights pick up Best B2B Project title at Big Chip Awards

The UK’s most comprehensive and dynamic market intelligence specialist hailed for providing brands with real time data through its Kids Insights portal. Awards held at Manchester’s Hilton Hotel on July 4. The UK’s most comprehensive and dynamic market intelligence specialist, the Insights People, has picked up a prestigious award for digital innovation for its groundbreaking […]

The Insights People celebrates first birthday with office move and two key new hires

UK’s most comprehensive and dynamic market intelligence specialist now employs seven staff at its new 500 sq ft base in Manchester’s Northern Quarter  New hires include former BBC broadcast journalist and producer Rebecca Turner and developer Dan Lucas A Manchester insights agency named as one of the city’s most innovative businesses has celebrated its first […]

eSports second most watched sport among boys

eSports is now the second most popular sport for boys to watch on screen – behind only football, and ahead of boxing, rugby and tennis. A study of 5,000 under-18s found that one in five male respondents said they regularly tune in to watch eSports, which the IOC has confirmed could feature as a ‘demonstration […]