Bee Industrious the market research and insights specialist based in Manchester, with offices in Lagos (Nigeria) and New York has today launched Kids Insights.
Kids Insights is the largest market research and insights resource on kids, tweens and teens in the UK – with the vision of providing marketers with the most comprehensive range of resources on the consumption and behavioural trends of 4-18 year olds in the UK.
Each month, Kids Insights survey more than 1,600 kids, tweens and teens (5,000 a quarter) between the ages of 4-18 years of age and each quarter produce four in-depth On-Track insight reports “Screen Scape”, “Leisure Measure”, “Reach Meter” and “Trend Alert”. These contain expert insight led commentary making them the most comprehensive and regular reports of their kind in the UK.
Screen Scape: is the definitive digital report into kids’ content specifically what kids are watching, playing and talking about!
Leisure Measure: is the definitive guide to what kids are doing offline, from how they spend their time, who they spend their time with and what they enjoy doing and what they are currently consuming.
Reach Meter: provides a detailed look into kids’ online behaviour – providing a detailed understanding of their online behaviour by day, time, and seeing which platforms are successful in engaging kids.
Trend Alert: looks into what the latest trends are in the world of kids, and looks to identify what has caused these trends, and what kids think will be the next big thing!
A subscription to all four reports per quarter (16 reports in total) is available for £20,000 a year.
Nick Richardson, Founder and Managing Director of Bee Industrious comments,
“Kids Insights is designed for the modern-day needs and requirements of marketers. The On-Track reports are designed to be insight led, with a focus on the why and not just the data. The reports are designed to have both key snippets of bitesize information for executives but also more comprehensive datasets for data hungry marketers”
Kids Insights also offer bespoke research and insight solutions for companies and have a number of projects not just in the UK but also in international markets, and from the 1st January 2018 Kids Insights will be launching an online portal enabling subscribers of the On-Track data to have access to “real-time” data which will be collected every week from more than 400 kids, tweens and teens.
“Ultimately, we are a solution based organisation and when we spoke to our existing and potential subscribers we identified that there was a need for access to the data in “real-time”, so our development team started to build a database and portal which will provide that. The database and portal is built and working – and we are currently testing and fine tuning from a usability experience. The plan is to make a free demo available on KidsInsights.co.uk later this year before launching the full service on the 1st January 2018”