Brands preparing for Roald Dahl Day

13th of September will see kids celebrate Roald Dahl, one of the most popular children’s authors who ever lived.

Whether in a library, school, book shop or at home, kids can partake in a range of exciting activities – from baking to fancy dress and quizzes. The Roald Dahl estate has released lessons plans so that teachers can get their class involved.

This year, the focus will be centred around a new edition of the author’s final children’s book, Billy and the Minpins (to be released in September 2017).

Top Trumps has also released a new card game, featuring all of the author’s favourite characters to coincide with the day

Keep up to date with everything kids are reading in our Leisure Measure On-Track report. Leisure Measure is the definitive guide to what kids are doing offline, from how they spend their time, who they spend their time with and what they enjoy doing and what they are currently consuming.