Kids Insight’s data has shown that iPhone ownership in teenagers has increased recently, particularly with 13-15s where 47% now own an iPhone, compared to 43% in Q3 2017. Over the same period, Samsung ownership has fallen from 28% to 24% with this segment.
However, interestingly Samsung mobile phones have overtaken iPhones to become the most popular phone with 4-9s. Although, this is a smaller market, with 20% ownership rates.
Surveying 20,000 children per annum, Kids Insights add data from 400 kids aged 4-18 every single week, thus providing you with access to this insight in ‘real-time’ through the online portal.
For a free sample report and free 2-day trial to Kids Insights unique online data portal, providing real insights in real time, click here: https://goo.gl/dELYjG