The Children’s Media Conference Column by Kids Insights

New Feature: An update from Kids Insights. Dan TDM is now more popular than David Beckham with young boys, but who will the next YouTube superstar be?

Kids Insights, the UK’s most comprehensive and dynamic market intelligence resource on all things kids, tweens and teens have teamed up with The Children’s Media Conference to provide a regular column.

Kids Insights will be providing regular commentary and updates based on the 20,000 children they survey across the year.


Over the last few months, Kids Insights have seen more YouTube superstars breaking into the list of children’s favourite famous people and even climbing above some of the world’s most recognisable celebrities.

Zoella is now more popular than Beyoncé with teenage girls and JoJo Siwa (age 14) has leapt ahead of Harry Styles with young girls aged 4-12.

Dan TDM has risen above David Beckham as one of boys aged 4-12s favourite celebrities, and is close to global superstars Cristiano Ronaldo and Lionel Messi with this segment.

Our data shows that YouTube reaches an average 70% of teenagers, showing why YouTube influencers are playing an increasingly important part of brands’ strategic marketing plans.


To discover more, including which new YouTubers children are watching this month, REGISTER for access to Kids Insights online data portal. Kids Insights dynamic portal enables you to interrogate and filter all their data to your own specific requirements.

With 400 children surveyed weekly, that’s over 50,000 data points added into the database every single week.