QUIZ: Do You Know Who’s Influencing Your Target Market?

Today on the Kids Insights Blog, we’ve got a quick quiz to test your knowledge of the influencers who carry the most pulling-power with your target market. Do you really know your influencers?

Here’s the questions with the answers below, including the data from our Kids Insights Portal to back those answers up…

Q1) Which personality is most popular with children aged 7-9 years old?

A) Ariane Grande

B) David Beckham

C) Lionel Messi

D) Dan TDM

E) Katy Perry


Dan TDM has risen above David Beckham as one of children aged 7-9s favourite celebrities, and is also above global superstars Katy Perry and Lionel Messi with this segment.


Most Popular Celebrity Of Children Aged 7-9

Q2) Which of these influencers is the most popular with teenage girls?

A) Kate Middleton

B) Miley Cyrus

C) Beyonce

D) Zoella

E) Kylie Jenner

ANSWER: Zoella

Zoella is now more popular than Beyoncé with teenage girls. More YouTube superstars are breaking into the list of children’s favourite famous people and even climbing above some of the world’s most recognisable celebrities.

Q3) Which of these influencers is most popular with girls aged 4-9?

A) Kim Kardashian

B) The Queen

C) Beyonce

D) JoJo Siwa

E) Harry Styles


JoJo Siwa is up threefold with girls 4-9 between Q3 of 2017 and now. The YouTube influencer is steadily growing in followers and we predict that the trend will continue into 2018.

How did you get on? Is your knowledge of the important influencers for your target market as good as it needs to be?

Kids Insights is leading the way in market intelligence – The dynamic Kids Insights Portal holds unrivalled information on what kids are talking about, eating, playing with, watching, spending their time on and more.

Comprehensive and dynamic – We survey 400 children every week and update our portal every hour, meaning you know the market trends before any of your competitors.

Used by some of the biggest brands in the children’s marketplace – DC Thomson, Egmont, Finsbury Foods, Guinness World Records, Penguin Random House, Super Awesome and Turner are all using Kids Insights to understand more about their target market.

Access to the only form of real-time market intelligence in the UK – No other company is providing up-to-the-minute insights. Relying on an annual report means that your market intelligence is out of date for 51 weeks of the year. That never happens with Kids Insights as you’re always up to speed with real-time data.

Take A Tour Of The UK’s Most Powerful Market Intelligence Tool For Free

We’d like to invite you to take a free, two-day trial of Kids Insights so that you can see for yourself just how much it could impact the results of your marketing campaigns.

Click HERE to watch the video and fill in the form to request your FREE trial of Kids Insights.

Talk soon,

The Kids Insights Team