If you’re spending money on marketing to kids, then you need to know about the Kinder Egg McFlurry. It’s going to make your day…
Just last week it came to our attention that the biggest fast food chain in the world are missing an even bigger trick. They’re also missing out on a large chunk of revenue.
We’ve just produced our quarterly Kids Insights research report to our clients, giving them the key insights into what children aged 4-18 are interested in right now.
Our clever, dynamic data has shown us that the kids whose favourite restaurant is McDonalds also love Kinder Eggs. So, it’s staggering that McDonald’s haven’t got a Kinder Egg McFlurry! Here’s a quick screenshot of our dynamic data…
So, where’s the Kinder Egg McFlurry hiding in your business?
The truth is that most businesses are sitting on a HUGE opportunity right now – they just can’t see it. They’re using outdated research from small pools of people.
Here at Kids Insights, we’re surveying over 400 children this week (we’ve done 20,000 in the last year!), and that means we have real-time information – not a year old like most other data research companies. We have up-to-the-minute information on what your target audience want, and you can take a look at one of our sample reports right here.
What discoveries might you make with Kids Insights real-time data?
We’re the driving force behind the marketing campaigns of some big brands, including DC Thomson, Super Awesome, Turner, Walker Books and Penguin Random House.
Take a look at this video where we show you around our Kids Insights Portal, where you’re in full control to interrogate the data for yourself. You can build your own queries and carry out your own analysis.
Click HERE to watch the video.